Strategy Map Template
Identify and prioritize key strategic goals for your company with the Strategy Map template. Visually build your strategy and help your team move forward.
Trusted by 65M+ users and leading companies
About the Strategy Map Template
The Strategy Map Template provides a clear visual guide to how various elements work together, including financial, customer, internal, and growth perspectives of your business or organization. The strategy map helps you communicate your overall business goals to better align teams and managers.
What is a strategy map?
A strategy map is a visual way to present your organization's strategy and objectives. It is designed to lay out your entire strategy on a single, easily digestible page.
Strategy maps help align various team goals with the overall organization strategy and mission for teams and individual contributors. Teams can create an action plan and set actionable, relevant KPIs with it in place.
Strategy mapping is often considered part of the balanced scorecard (BSC) methodology, a strategic planning tool for setting overall team goals.
3 benefits of creating a Strategy Map
A Strategy Map helps align your team and organization on your big-picture strategy, goals, and the steps you’re taking to achieve them. The simplicity of a strategy map allows you to review it quickly and is a great way to keep in check with the top priorities.
Organization
One of the significant benefits of creating a strategy map is that it allows you to organize different perspectives, duties, and goals into a single, easily interpreted visualization of your business strategy. Often, these goals remain unstated or informal; by putting them in a strategy map, you are forced to clarify and lay out ways to accomplish them.
Communication
With your goals and objectives established, a strategy map also services the critical function of communicating these goals to various stakeholders and team members. This will make sure everyone understands what you’re trying to accomplish.
Mission-alignment
Finally, a strategy map is a helpful tool for ensuring each team and team member understands how their own goals and objectives align with overall business goals and objectives. For each team member to stay committed, they need to be able to draw a specific connection between their efforts and overall team efforts. Strategy maps help accomplish this.
How do you use a Strategy Map template?
There is no set rule on creating your strategy map, but there are some key components that need to be there. For example, Miro’s Strategy Map Template contains financial, customer, internal, and growth perspectives, so you can assess your strategy against all of these areas.
Below, you will find how to define these perspectives and fill your Strategy Map Template.
Step 1: Decide on your productivity and growth perspectives
From a financial standpoint, how are these two strategies aligned? The main question here is how can you expand your business but still keep costs down?
Set a plan and trackable objectives; they shouldn't be more than two or three, otherwise, it is difficult to keep track and even communicate it to stakeholders.
Make a list of your goals and get buy-in from your collaborators. Once you have decided on your goals, add them to the respective field on your strategy map.
Step 2: Customer perspective: product attributes, relationship, and image
Here is a space dedicated to fully adopting your customer's perspective and how they perceive aspects of your product or service. What can you offer that is not already on the market? How different is your product from the competition?
Analyze the key differentiators and how they can help and impact your most important person: your customer.
Step 3: Internal perspective: operations and innovation
The internal perspective is a deep dive into your internal operations, including everything from customer management to regulatory processes. This is a great opportunity to tackle internal flows' efficiency and how your business is working to reach absolute customer satisfaction.
Step 4: Growth perspective: resources
How are you going to achieve what you proposed? What’s missing in the picture regarding team development, resources, and process improvement?
Take time to reflect on how you can bring your team up to speed and ensure everyone has the skills and technology to grow.
You can use your strategy map to answer stakeholders’ questions about their roles and responsibilities or when you need to hold a strategic planning meeting. You might also use the map when building a strategy for the next quarter or year. Remember, strategy maps are constructive starting points for brainstorming sessions, collaboration, training, and feedback.
What are the four perspectives in a Strategy Map?
The four perspectives in a strategy map are: financial, customer, internal, and growth perspectives. Each of these key components analyses a different aspect of your strategy, and because they are divided this way, it’s easier for each team or department to see their role in it.
Get started with this template right now.
Business Model Canvas Template
Works best for:
Leadership, Agile Methodology, Strategic Planning
Your business model: Nothing is more fundamental to who you are, what you create and sell, or ultimately whether or not you succeed. Using nine key building blocks (representing nine core business elements), a BMC gives you a highly usable strategic tool to develop and display your business model. What makes this template great for your team? It’s quick and easy to use, it keeps your value proposition front and center, and it creates a space to inspire ideation.
7S Template
Works best for:
Strategy
The 7S Framework Template stands out as an essential tool for organizations aiming to comprehensively understand their internal dynamics. One of its key benefits is its ability to foster strategic alignment. By visually breaking down the interconnectedness of seven core elements - from strategy to staff - the template enables teams to ensure that their business strategies harmoniously align with their internal capabilities and culture. This alignment not only underscores potential areas of strength but also pinpoints avenues for growth and development, ensuring that an organization moves forward with clarity and cohesion.
Social Media Calendar Template
Works best for:
Project Planning, Marketing
Most businesses have a social media presence, but many of them aren’t using social media as a competitive differentiator. The Social Media Calendar template allows you to plan, schedule, and craft posts for LinkedIn, Twitter, Facebook, Instagram, and Pinterest, so you can leverage social media as a strategic tool to promote your brand. Use the Social Media Calendar template to plan out your social content a week, month, or quarter in advance. Collaborate with the marketing team, prepare for product launches and major initiatives, and share draft social posts.
Simple Project Plan Template
Works best for:
Project Management, Strategic Planning, Project Planning
A simple project is a North Star for your team, helping them answer any big questions about the project. The project plan should describe the nature of the plan, why you’re doing it, how you’ll make it happen, how you’ll carry out each step of the process, and how long each step is projected to take. If you’re a project manager or team lead, use this template to start a simple project plan, which can then be adapted to suit internal team projects or external client partner projects.
Vision Board Template
Works best for:
Strategy & Planning, Product Development
Miro's Vision Board Template helps teams to bring their vision to life. From visual representation to real time collaboration, this template facilitates planning, execution, and achievement of any project's goals.
Ansoff Matrix Template
Works best for:
Leadership, Operations, Strategic Planning
Keep growing. Keep scaling. Keep finding those new opportunities in new markets—and creative new ways to reach customers there. Sound like your approach? Then this template might be a great fit. An Ansoff Matrix (aka, a product or market expansion grid) is broken into four potential growth strategies: Market Penetration, Market Development, Product Development, and Diversification. When you go through each section with your team, you’ll get a clear view of your options going forward and the potential risks and rewards of each.