4P Marketing Mix Template
Map a marketing mix that meets the needs of your target audience.
Trusted by 65M+ users and leading companies
About the 4P Marketing Mix template
What is a 4P marketing mix?
A marketing mix comprises the elements an organization might use to execute a successful marketing plan. The term was coined in the late 1940s, and Harvard professor Neil Borden used it in his 1953 address to the American Marketing Association.
The 4P Marketing Mix Template allows you to map out four controllable factors affecting your company profits: product, place, promotion, and price. By deciding on the mix of these four factors, you can determine the ideal way to take a new product or service to market. Read on to find out more about how this template can help your team
What are the 4 Ps?
The 4 Ps stand for: Product, Place, Promotions, and Price. Let’s look at each one in more detail.
Product: is the tangible good or service that satisfies the target audience’s needs.
Place: refers to where and when the product is available.
Promotions: include advertising, digital marketing, PR, event marketing, direct marketing, personal selling, channel marketing, and alliances.
Price: consists of the policies regarding basic price, upgrades, discounts, coupons, distributor price, etc.
Benefits of marketing mixes
An effective marketing mix can help your business develop strengths and limit weaknesses, become more competitive, adapt to the market, and collaborate with partners. Specifically, a marketing mix can help your organization answer the following questions: Who is your customer? What problem do they have? What prevents them from solving it? How does your product or service solve that problem? How does your customer or potential customer feel about your competitors? How do they feel about your business? What motivates them to make a purchasing decision?
When to use a 4P marketing mix
Organizations can develop a marketing mix at any stage of growth. Once you’ve answered the questions above, you can begin to build your marketing strategy.
Create your own 4P marketing mix
Miro is the perfect tool to create and share your marketing mix. Here’s how to create yours using this template:
Step 1: Start by selecting this 4P Marketing Mix template.
Step 2: Choose a specific product or service to analyze.
Step 3: Go through each quadrant, adding relevant information in sticky notes or uploading other file types.
You may also want to color code your sticky notes so you can distinguish between positive and negative points. Once your team is satisfied with the result, you can easily share with other teams to get their feedback.
Get started with this template right now.
4C Analysis Template
Works best for:
Marketing
The 4C Analysis Template is a valuable tool for any business looking to gain a better understanding of their organization. Whether you are a small business owner or a large corporation, the template can help you identify areas for growth and develop more effective strategies.
Product Launch Lifecycle
Works best for:
Product Management, Planning
The Product Launch Lifecycle template guides product managers through the stages of launching new products. By outlining pre-launch, launch, and post-launch activities, this template ensures comprehensive product launch planning and execution. With sections for defining launch objectives, identifying target audiences, and tracking performance metrics, it facilitates coordinated efforts across marketing, sales, and product teams. This template serves as a roadmap for successful product launches, maximizing market impact and customer adoption.
666 Roadmap Template
Works best for:
Strategic Planning, Product Management
For most companies, especially startups, it’s important to keep two perspectives in mind when planning for the future: your plan and your vision. Your plan is a close-up view of what you want to accomplish in the near future, while your vision provides a zoomed-out view of what you hope to accomplish in the long term. The 666 Roadmap encourages you to plan for the future by thinking about the next 6 years, 6 months, and 6 weeks. Use this roadmap to strategize, think about what you want to build, and focus on a concrete plan for the upcoming quarter.
RACI Matrix Template
Works best for:
Leadership, Decision Making, Org Charts
The RACI Matrix is an essential management tool that helps teams keep track of roles and responsibilities and can avoid confusion during projects. The acronym RACI stands for Responsible (the person who does the work to achieve the task and is responsible for getting the work done or decision made); Accountable (the person who is accountable for the correct and thorough completion of the task); Consulted (the people who provide information for the project and with whom there is two-way communication); Informed (the people who are kept informed of progress and with whom there is one-way communication).
App Development Canvas Template
Works best for:
Market Research, Product Management, User Experience
Ever noticed that building a successful app requires lots of players and moving parts? If you’re a project manager, you definitely have. Lucky for you, an app development canvas will let you own and optimize the entire process. It features 18 boxes, each one focusing on a key aspect of app development, giving you a big-picture view. That way you can fine-tune processes and get ahead of potential problems along the way—resulting in a smoother path and a better, tighter product.
Prune the Product Tree Template
Works best for:
Design, Desk Research, Product Management
Prune the Product Tree (also known as the product tree game or the product tree prioritization framework) is a visual tool that helps product managers organize and prioritize product feature requests. The tree represents a product roadmap and helps your team think about how to grow and shape your product or service by gamifying feedback-gathering from customers and stakeholders. A typical product tree has four symbolic features: the trunk, which represents the existing product features your team is building; the branches, each of which represents a product or system function; roots, which are technical requirements or infrastructure; and leaves, which are new ideas for product features.