Strategy Building Template
Welcome to our comprehensive guide on how to approach strategy building. As a marketer, you understand the importance of developing a well-defined and effective strategy to achieve your goals. This board provides a structured template that will help you navigate the strategy-building process with ease. Whether you are a seasoned marketer or just starting out, this guide will provide you with valuable insights and actionable steps to create a winning strategy (and adopt more poms).
How to use this template
Follow the steps below to get the most of this template for you and your team.
1. Define your objective
To begin the strategy-building process, it is crucial to clearly define your objective. Ask yourself, "What problem am I trying to solve?" Use the sticky next to the "WHAT" section on the board to articulate your challenge concisely. Remember to make your objective time-bound and measurable, ensuring that it aligns with your overall marketing goals.
2. Craft your thesis statement
A strong thesis statement summarizes the primary solution to your objective. Use the sticky next to the "THESIS" section to write a clear and concise summary that addresses what you're trying to solve. Make sure your thesis statement is time-bound and specific, providing a roadmap for achieving your objective.
3. Establish your goal
On the sticky next to the "GOAL" section, define the goal of your initiative. It should be time-bound and quantifiable, allowing you to track progress and measure success. Clearly state what you aim to achieve and how it aligns with your overall marketing strategy.
4. Develop your approach
On the stickies next to the "HOW" section, outline your approach to solving the objective. Consider factors such as partnerships, timelines, dependencies, and key milestones. Describe how you plan to collaborate with others and address any potential challenges along the way.
5. Seek feedback and refine
Feedback is essential for refining your strategy. Engage with teammates, friends, and mentors to gather their input. Use the "Get feedback" section to record their suggestions and incorporate them into your strategy. Ensure that your thesis and goals are clear and easily understood by others.
6. Present and incorporate feedback
Present your strategy to your leadership team, incorporating the feedback received. Use the "Present to your leadership team" section to document their input and track changes made based on their recommendations.
7. Review with partners
Collaborate with your partners to review the strategy and ensure their goals are being met. Use the "Review with partners" section to capture their feedback and make necessary adjustments to align your strategy with their needs.
8. Repeat and evolve
Strategy building is an iterative process. Use the "Repeat" section to remind yourself of the importance of revisiting and refining your strategy regularly. Embrace the ever-evolving nature of marketing and be open to repeating steps in this path as needed.
