4P Marketing Mix Template
Map a marketing mix that meets the needs of your target audience.
Trusted by 65M+ users and leading companies
About the 4P Marketing Mix template
What is a 4P marketing mix?
A marketing mix comprises the elements an organization might use to execute a successful marketing plan. The term was coined in the late 1940s, and Harvard professor Neil Borden used it in his 1953 address to the American Marketing Association.
The 4P Marketing Mix Template allows you to map out four controllable factors affecting your company profits: product, place, promotion, and price. By deciding on the mix of these four factors, you can determine the ideal way to take a new product or service to market. Read on to find out more about how this template can help your team
What are the 4 Ps?
The 4 Ps stand for: Product, Place, Promotions, and Price. Let’s look at each one in more detail.
Product: is the tangible good or service that satisfies the target audience’s needs.
Place: refers to where and when the product is available.
Promotions: include advertising, digital marketing, PR, event marketing, direct marketing, personal selling, channel marketing, and alliances.
Price: consists of the policies regarding basic price, upgrades, discounts, coupons, distributor price, etc.
Benefits of marketing mixes
An effective marketing mix can help your business develop strengths and limit weaknesses, become more competitive, adapt to the market, and collaborate with partners. Specifically, a marketing mix can help your organization answer the following questions: Who is your customer? What problem do they have? What prevents them from solving it? How does your product or service solve that problem? How does your customer or potential customer feel about your competitors? How do they feel about your business? What motivates them to make a purchasing decision?
When to use a 4P marketing mix
Organizations can develop a marketing mix at any stage of growth. Once you’ve answered the questions above, you can begin to build your marketing strategy.
Create your own 4P marketing mix
Miro is the perfect tool to create and share your marketing mix. Here’s how to create yours using this template:
Step 1: Start by selecting this 4P Marketing Mix template.
Step 2: Choose a specific product or service to analyze.
Step 3: Go through each quadrant, adding relevant information in sticky notes or uploading other file types.
You may also want to color code your sticky notes so you can distinguish between positive and negative points. Once your team is satisfied with the result, you can easily share with other teams to get their feedback.
Get started with this template right now.
BPM
Works best for:
Diagramming
The BPM (Business Process Management) template is a visual tool for modeling, analyzing, and optimizing business processes. It provides a structured framework for documenting process flows, identifying bottlenecks, and improving efficiency. This template enables organizations to streamline operations, enhance productivity, and drive business performance. By promoting process transparency and agility, the BPM template empowers teams to achieve operational excellence and deliver value to stakeholders.
5S Template
Works best for:
Strategy and Planning, Productivity
The 5S Template offers a systematic framework based on the renowned 5S methodology: Sort, Set in order, Shine, Standardize, and Sustain. Originally derived from Japanese manufacturing practices, this template provides clear directions to help teams optimize workspaces. A standout benefit of using this template is its capacity to drastically improve efficiency. Every resource and tool is positioned for maximum productivity by guiding users through decluttering and organizing, reducing time wastage, and enhancing overall workflow.
Feature Planning Template
Works best for:
Desk Research, Agile Methodology, Product Management
Features are what make a product or service fun, but adding new ones is no walk in the park. It takes many steps—ideating, designing, refining, building, testing, launching, and promoting—and just as many stakeholders. Feature Planning lets you put a smooth, sturdy process in place, so you can add a feature successfully, and spend less time and resources doing it. That makes our Feature Planning Template a smart starting point for anyone looking to add new product features, especially members of product, engineering, marketing, and sales teams.
Design Critique Template
Works best for:
UX Design
If you are a designer or part of a design team, a design critique session is one of the best ways to get actionable feedback and improve your design thought process. Use the Design Critique Template to guide you and your team through the session and make sure your design solutions reach the desired outcomes.
Weekly Planner Template
Works best for:
Business Management, Project Planning
A weekly planner is a schedule that outlines your plans and activities for the week ahead. It helps you manage your time, keep track of your tasks, and organize your team on a day-to-day basis. Unlike traditional planners, which are often non-customizable, this weekly planner can be modified to suit your specific needs.
Product Reflection
Works best for:
Product Management, Planning
The Product Reflection template encourages teams to reflect on past experiences and lessons learned in product development journeys. By facilitating retrospective sessions, capturing insights, and identifying improvement opportunities, this template fosters a culture of continuous learning and improvement. With sections for evaluating successes, challenges, and areas for growth, it enables teams to iterate on their processes and enhance future product development efforts. This template serves as a tool for fostering team collaboration and driving iterative product innovation.